LinkedIn Newsletters: A More Powerful and Free Tool than Mailchimp for Email Marketing
When it comes to building and engaging your audience through email marketing, LinkedIn Newsletters are emerging as a powerful and free alternative to traditional email marketing tools like Mailchimp. Here’s why:
- Built-in Professional Audience:
Unlike Mailchimp, where you need to build your email list from scratch, LinkedIn Newsletters allow you to instantly connect with your professional network. Your followers and connections can subscribe to your newsletter with a single click, giving you access to a pre-existing audience of professionals who are already interested in your content. - Higher Visibility and Engagement:
LinkedIn promotes your newsletter across your network, notifying your connections and followers whenever you publish a new edition. This built-in feature ensures higher open rates and engagement compared to standard email campaigns, where your emails might land in spam folders or go unopened. - Free for All Users:
One of the biggest advantages LinkedIn Newsletters has over Mailchimp is that it’s completely free, with no subscriber limits. Mailchimp’s free tier caps at 500 subscribers, whereas LinkedIn allows you to reach your entire network without additional costs. - Content Sharing Across Platforms:
Every time you publish a newsletter on LinkedIn, it becomes part of your content portfolio. Not only does it reach inboxes, but it also remains discoverable on your LinkedIn profile and through organic search on LinkedIn. This means your newsletter content has a longer shelf life than typical email marketing content. - Seamless Integration with LinkedIn:
By using LinkedIn Newsletters, you’re already working in a professional environment, meaning your content is likely to reach decision-makers, potential clients, or partners in your industry. The professional context provides more meaningful engagement and networking opportunities, making it more powerful for B2B marketers and thought leaders.
How to Get Started:
To start using LinkedIn Newsletters, all you need to do is:
- Navigate to LinkedIn and select “Create a Newsletter” from your posts.
- Invite your followers to subscribe and grow your audience without the extra work of building a mailing list.
LinkedIn Newsletters are a great way to keep your professional network engaged, showcase your expertise, and create value-driven content—all for free. If you’re looking for a more efficient, impactful, and cost-effective alternative to Mailchimp, LinkedIn Newsletters are the way to go.
